Start-Ups
Founder | Co-Founder
Eye the Prize
Early digital marketplace (DSP) connecting patrons of the arts with creative people, helping to launch and develop careers.
Supporting partners included: The Royal Photographic Society, Royal Court Theatre, Mall Galleries, D&AD, Goldsmiths, University for the Creative Arts, Arvon Foundation, Sheffield Doc Fest, The Poetry Society, Cockpit Arts.
Sonnet
Beautifully crafted, artisan, steel bicycles made more accessible and distinctive for the savvy cyclist
Using Eye the Prize functionality, we looked to pivot into one of the first fanbased subscription platforms, entitled Crowdpleaser
Unbeatable value: customers achieved the best possible fit from off-the-peg frames, built with the same attention to detail as fully bespoke models, but at reduced cost.
Artisan quality: Craftsmanship and components of the highest standards.
Individual style: Small manufacturing runs and unique collaborations made Sonnet like no other on the road.
Giving back: Every 3 Sonnet purchases provided a Wheels4Life bicycle for someone in need in the developing world, helping them break out of poverty.
Mk 1 Road Frame
Mk II Fixed Gear
*Disclaimer: In the not-so-distant-past, publicising you worked in the realm of Adult entertainment would have been seen by many as a blemish on one's career. I accepted this challenge because the Adult industry is an area of innovation. New technologies (such as VR, for example) are consistently tested here by the big technology companies before release on the open market. Additionaly, in recent years, the 'adult ‘ aesthetic has completely burnt through mainstream media and culture, influencing everything from advertising and fashion to fine art and music video, so I embraced it.